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Our programs

Social Media

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for who?

Support Functions
Managers
All employees

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duration

2 days

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languages

FR - EN

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modalities

On-site learning
Virtual classroom learning

Co-built with the Group Brand and Communications Department for the Communication line, the program aims at discovering the stakes of social media, getting to know ENGIE’s strategy and practicing, through external and internal business cases, on several social media (Twitter, Instagram,….).

Targeted audience:
> Communication officers,
> Employees having to express themselves on social media (Business Development, Institutional Relations, Sales, Marketing, in charge of the Employer Brand …)
> Beginner – Intermediate

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Objectives

  • > Deepen your general knowledge on social networks
  • > Demystify their use by giving you confidence while raising risk awareness
  • > Be able to integrate digital into your 360° communication strategies … with the ultimate goal of supporting the digital transformation of the ENGIE Group

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They tell you about it

  • November 2019

    I highly appreciated the intervention of Group Brand and Communications Department both in terms of the expertise on the topic and “field” experience (concrete examples of what ENGIE does at the Corporate level).

  • December 2019

    Concrete. Can be put directly into practice.

  • December 2019

    The dynamism of the training and the hands-on approach (business cases, workshops). Interactions between participants.

Planning

> Overview and stakes of social media
> Presentation of ENGIE’s ecosystem
> Personal branding
> Watch and e-reputation
> How to handle a crisis situation
> E-influence

> Editorial line and community management
> Legal aspects and data protection
> Key Performance Indicators
> Workshop on social media strategy

Prerequisite

A first experience in communication or dealing with stakeholders or customers (internal/external) is required

Teaching approach

  • 2 days of on-site learning
  • Or, 3 half-days of virtual classroom learning

Modality

Non residential

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