|Program Name||Start date||End date||Language||Session Country||Remaining places|
FR - EN
Virtual classroom learning
Co-built with the Group Brand and Communications Department for the Communication line, the program aims at discovering the stakes of social media, getting to know ENGIE’s strategy and practicing, through external and internal business cases, on several social media (Twitter, Instagram,….).
> Communication officers,
> Employees having to express themselves on social media (Business Development, Institutional Relations, Sales, Marketing, in charge of the Employer Brand …)
> Beginner – Intermediate
- > Deepen your general knowledge on social networks
- > Demystify their use by giving you confidence while raising risk awareness
- > Be able to integrate digital into your 360° communication strategies … with the ultimate goal of supporting the digital transformation of the ENGIE Group
They tell you about it
I highly appreciated the intervention of Group Brand and Communications Department both in terms of the expertise on the topic and “field” experience (concrete examples of what ENGIE does at the Corporate level).
Concrete. Can be put directly into practice.
The dynamism of the training and the hands-on approach (business cases, workshops). Interactions between participants.
> Overview and stakes of social media
> Presentation of ENGIE’s ecosystem
> Personal branding
> Watch and e-reputation
> How to handle a crisis situation
> Editorial line and community management
> Legal aspects and data protection
> Key Performance Indicators
> Workshop on social media strategy
A first experience in communication or dealing with stakeholders or customers (internal/external) is required
- 2 days of on-site learning
- Or, 3 half-days of virtual classroom learning
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